Over the years as a Multimedia Makeup Artist, I have learned some secrets that can help you look and feel your best, so you can reveal your brand with beauty, confidence and charisma. It’s no secret
that everywhere we show up, our brand shows ups. No matter what the medium is, print, radio or video, let your beauty shine from the inside out. Beauty is a part of your branding, from your logo and web design to how you choose to show up in your headshot and YOU TUBE videos. Here are a few secrets that will have you looking like a PROFESSIONAL painted that face all day long.
1. Hydrate, hydrate!!
I cannot say this enough. Hydration is the FIRST key to beautiful makeup. I like to use a hydrating spray like MAC’s Fix Plus or 10 Years Younger by Motives Cosmetics followed by my moisturizer. If you have oily skin, you still need to moisturize AND please don’t use soap on your skin.
2. Use a primer.
Many women think primer is a moisturizer when in fact, it is typically a silica based cream or gel that smoothes the skin, minimizes redness and helps your makeup last. It does not clog the pores in any way so your skin can still breathe. Apply primer after your moisture to create the perfect palette.
3. Use a sheer-pressed or blot powder
down the T-Zone to minimize the shine. Avoid using heavy powders that are actually powder foundations. Watch out for powders, especially mineralized powders containing MICA especially in flash photography as the mica will reflect light and make you appear to have what we call as artists, “floating head”, where your face is lighter than the rest of your body, you’ve see it. LOL
4. Use a lipstick with minimal shine
so your lips don’t become the focus of the picture or video. Again, the shine is light reflective and can be distracting. I also recommend using a lipstick with color, not a nude because the lights will wash the color out. Personally, I love wearing a red or hot pink lip! Fun!
5. If you are over 35…stay away from the SUPER MATTE look.
This is one of the biggest mistakes I see women make. They still want to wear the foundation they wore back in the day and now its not working and no one is going to tell them. That sales lady just wants you to keep buying and that’s it! As you get older, it is important to keep movement and light in your skin to give it the appearance of vibrancy. I recommend cream or liquid foundations with a light pressed powder like mentioned above. So if you are using your daughter’s full-coverage POWDER foundation, STOP! Liquid is simple to apply, your hands do the exact same movement.
Finally, let me give you one BONUS TIP: Apply your makeup more generously for photos and video since the lights mute out all coloring. Recently, I was recording a video and realized I was not putting on enough blush for shooting my videos indoors. Understanding your lighting is key.
Doing your makeup is not as difficult as it sounds. It’s truly about taking the time to get to know YOUR unique face and how to apply the makeup in a way that compliments the masterpiece you are.
Let me help you discover YOUR
irresistible G-Factor! (Gorgeous Factor)
Check out my NEW program Be YOU. Be BEAUTIFUL. Be BANKABLE.About DorothyInez:
DorothyInez, the Minister of Beauty
, is a Total Beauty Expert, she passionately teaches professional women and womenprenuers how to practice radical self-acceptance, align who they are with how they show up, and help them release their inner and outer gorgeous!
She loves working with soul-inspired, heart-centered professional women and womenpreneurs to Reconnect, Restore and Revitalize
the power of their unique brand of beauty.
From clutch bags to big bags for day to day use, many women have numerous bags of all kind for different occasions. For them, being able to match their bag to the special event or occasion is important. However, most women tend to be less aware of the things in their bag or how much items there inside that are not really needed. As surveys were made, there are list of things that many women have been carrying in their bags that they don’t really need.
Today, most women have big bags with all the “can’t live without necessities”. These items have been their security blanket. These gigantic bags full of everything stuffs are definitely considered by women as their home away from home. They always anticipate all the things they might need or their loved ones’ need. These women want to be prepared all the time.
Some women bring the items in their bags that they can’t live their house because they see these things as their inspirations. They consider these things as fun fashionable choices for personal use.
1. Smart phone – The new technology today attributed in the use of cell phones or smart phones as a necessity. You can now reach your family, friends, business partners and guests by just a text message or call away. There are many designs to choose from depending on the way you want to use it.
2. Wallet – The wallet or purse is a safe thing where women keep their credit cards, identification cards and money.
3. Small notebook and pen – These two are essential items for note takings. These are very ideal for taking down notes.
4. Mints or gum – This is an aid to freshen up. It can be an option to have a mint or a gum to keep you awake and alert.
5. Hand sanitizer – It is always a good idea to have a hand sanitizer inside you bag. On an average day, you normally touch anything like dirty doorknobs and dirty table. You are not sure if the things you touched are clean. This is the reason why you need to have a hand sanitizer for protection and prevention of illness most especially on the flu and cold season. The hand sanitizer will act as alchohol and moisturizer as well.
6. Sunglasses – This is a hand bag essential for most women. Sunglasses can create a focal point for an outfit. It can even conceal a tired face.
7. Lip gloss or lip balm – People admire Angelina Jolie for having pouty lips. Most women bring lip glosses or lip balm inside their bags in order for their lips to add color and also protection for chapped lips.
Other things women have inside their bags are: mp3 player, earphones, bobby pins, house or car keys, pepper spray, hand cream or hand lotion, foundation, powder, mirror, blush and lipstick. As much as possible, women should limit the things inside their bags.
About Biba Pedron:
Style-maven and brand strategist, Biba’s chief objective is to aid women entrepreneurs in growing their business by merging solid business strategies with their own personal style. Biba has always acknowledged that the number one marketing tool is the way you look, as it is the first thing people see upon first meeting you. For more tips for successful business and personal style needs with Biba’s French twist, download her Free ebook "Top 10 Must-haves For Successful Business in Style" at http://yourbusinessinstyle.com
Have you ever met someone who said they were a financial planner but THEY looked broker than you or have you met someone who said they were in the beauty industry but honestly THEY looked a hot mess? Based on your first impression would you work with either of them? Like many I would assume since you don’t look the part you may not know what you are talking about. I am not going to trust you with my hair and definitely not my money!
Case in point, when I was looking to attend image-consulting training a few years ago, I found a school that offered everything I was looking for and more. The owner was nice and knowledgeable but when I saw her photo, I was shocked. Her hair and makeup was clearly stuck in the 90’s. As an image consultant her look was not aligned with her brand and who she said she was. Her look made me think that if she was out of date maybe her training was too. I ended up choosing another school with a similar program and the image of the owner was aligned with her brand. She was stylish, poised and communicated well, which gave her more credibility in my eyes. While the other woman was considered top in her field, image played an impact in my decision since I did not know her.
Often I meet professional or entrepreneurial women who think image doesn’t matter. I hear them say, “They should get to know me. What I look like doesn’t matter. I know my stuff.” Let me tell you sister, it does matter!
When your image is aligned with who you say you are, you send a sharper message of quality, responsibility and success. Not to mention, you feel more confident and give yourself a significant advantage in the market place.
Clothing and body language project messages about your brand; YOU! The messages you send must be consistent and aligned. Do you look like your resume/business? Does your appearance project what you want to say about yourself and the future you want to create? Does your outward appearance reflect your qualities, character and talent?
I remember when I was a manager in telecommunications; I hired hundreds of employees. During the first few minutes I could determine much of their confidence level, education, and values based on communication, body language and appearance. I would take note of their posture, handshake, eye contact, clothing choices, colors, quality, fit and attention to detail. I have learned people say a lot of things, and tell a lot of stories but truthfully; what you see is what you get.
If you want to attract a certain job or type of client it is imperative that your appearance be consistent with what matters to you. If you are a Success Coach, do you look successful? If you are a Wellness Expert, do you look like you take care of yourself?
Here’s a question, are you revealing your brand with beauty? Is your appearance costing you credibility and clients? Rest assured that when you look like who you say you are, the career, clients and people you want in your life will show up.
Let me share three tips that will help you REVEAL YOUR BRAND WITH BEAUTY:
1. Dress for Success
Remember it takes 2 seconds to create a first impression. Putting on a suit or any old outfit is not enough. I have attended many networking events with women offering their services looking like they just rolled out of bed and into the meeting. If you want to take yourself and your business to the next level and give yourself the edge then represent yourself as quality package. Pay attention to the fit of your clothing, the condition of your shoes, jewelry and color choices. Remember, every element says something about you and your brand.
2. Enhance Your Verbal and Nonverbal Communication
Use language that is aligned with who you are and what you stand for. Be familiar with the terminology and experts in your industry to establish credibility. Use nonverbal communication such as body language to gracefully communicate with poise, your values and confidence.
3. Take care of your hair and polish-up your look with simple makeup.
Makeup and hair are two key components often overlooked when it comes to your overall brand. These elements are what complete the look. I find many women want to look natural and they can with just a little makeup to revitalize their skin. It’s also important to keep your hair and makeup up-to-date. There is nothing like seeing a woman in a good suit with a bad perm and 80’s makeup.
This communicates an inability to change or adapt ant that you are not current with the times. It can also communicate a lack of self-esteem when you don’t take the time to take care of yourself. When you don’t have time to take care of you, how will have time to take care of me?
Find a hairstylist you can trust to help create a look that fits your lifestyle and personality. I also recommend working with a professional makeup artist or image consultant to create a simple beauty look that solidifies your whole image. I promise once you get familiar with your face and where your makeup goes on it, you can do your look in 5 minutes!
Revealing your brand with beauty encompasses your image, communication and the way you carry yourself. When you leverage these aspects of beauty inside and out you create a brand that attracts the success and the people you want in your life.